Since its inception in 2007, Earth Hour has captured the world’s imagination by becoming a global phenomenon. Earth Hour 2010 inspired 1.3 billion people in over 4000 cities to join the 60-minute switch off. At least 15 million Filipinos in 1076 cities, towns and municipalities joined in – earning the country the top global spot in terms of participation – for a second year in a row.
On March 26, 2011, WWF is again staging Earth Hour to inspire millions of Filipinos to switch off their lights from 8:30 – 9:30PM. 2011 marks a key difference from past switch-offs, for the focus shall be on what transpires beyond the hour itself. With climate change issues becoming more critical, WWF-Philippines is going beyond Earth Hour by launching a year-long climate change information and education campaign for Filipinos to live by Earth Hour’s carbon-friendly principles not for 60-minutes – but for the rest of their lives.
Help us spread the word to again ensure that the Philippines comes out on top. Through your most crucial support, we look forward to another victorious hour!